Theri beats Endhiran in Kerala
Theri has grossed about 15.80cr in Kerala in 25 days with share about 6.55 Cr. It has now become 2nd highest other language grosser & stands behind ' I ' which grossed 19.70 Cr after its B&C run. Friday Film House bought the movie for 5.60 Cr. Including Publicity expenses (15 lks) & Screening Expenses (15 lks), total cost is around 5.90 Cr. It is a profitable venture for FFH. The movie run is almost over in A centers & has been released in B&C last week .